Mobile App Boosts William Hill’s Online Growth

April 30, 2012 - by mosesbet · Filed Under Sports News Comments Off on Mobile App Boosts William Hill’s Online Growth 

Online bookmaker giant William Hill has reported an online profit of almost 20% in the year’s first quarter. According to the company’s Interim Management Statement, a new mobile sports betting app for Apple devices introduced by the site has attracted new customers.

Phenomenal Increase of 33% in Online Revenue

The statement disclosed the performance of the online gambling company and financial figures. An increase of 12% was reported in the William Hill Group’s net revenue and almost 20% as operating profit. Exceptional performance in the sector of online gambling was proved with an increase of net revenue by 33%. William Hill reported an increase of 5% in its retail net revenue.

For the first time, William Hill recorded £50 million sportsbook wagers placed on the site within a week. With the convenience of betting apps, more customers are using mobiles to place wagers on sporting events.

In February, this was not the situation. The adverse weather that month led to a decrease of more than 6% in horse racing wagers. The low number of fixtures in horse racing also did not help the situation.

William Hill CEO Thrilled with Q1 Results

Ralph Topping, CEO of William Hill, stated that he was extremely pleased with the results of the first quarter. Topping added that online growth of 31% in sports betting was a result of smart investments in gambling innovations and marketing. The Sportsbook app, which is available in Apple’s App Store, has boosted mobile betting performance.

The app was launched in February and was downloaded by almost 200,000 users. New players using the app at William Hill were more than 25%. The app was ranked among the top five sports betting apps. Within a week of the app’s launch, turnover in mobile revenue reached more than £10 million.

Topping revealed that the new channels for online wagering play an important role in innovating gambling. They have great potential to do the same. The gambling giant is valued at almost £2 billion after shares closed at almost 270 pence last week. Topping also clarified the status of the company’s Nevada licensing application and mentioned that the process was going smoothly and well within the time schedule.